|Andleeb Abbas has been involved in the field of training and consultancy for the last 12 years. She specializes in the areas of Strategic Management and marketing strategy and has trained nearly all top local and multinational organizations. She is presently running her own training institute in Lahore, by the name of Institute of Marketing & Sales (Profile of the institute is available at www.imsknowledge.com) She is also the CEO of the world’s largest training and consulting brand by the name of FranklinCovey Pakistan. She is a training and marketing consultant to the World Bank, Asian Development Bank, and DFID. She is also a visiting faculty member at LUMS, LSE and Imperial College. She has published 30 papers and over 500 articles and currently writes for DAWN and NEWS Sunday magazine. In 2002 she was the only Pakistani to be declared as one of the top 30 Strategic Thinkers in the world by the World Bank Washington DC social development department, and consequently was invited to assist the World Bank in preparing their next 10 year strategic plan.